Empowering Lillie Kane:
Igniting Coach Lillie AI and Other Revenue Streams
Overview
Strategic Storytelling and Conversions
Modern Media will use the Smart Marketing & Content Playbook in partnership with Lillie Kane to trigger high conversion for Coach Lillie AI and to explore other revenue growth strategies.
Immediate Goal
Increase engagement and conversion for Coach Lillie AI, affiliate products and expand sponsorship opportunities.
LK Background
Lillie and Bryce are looking to increase a healthy work / life balance while growing revenue.
Being a two-person team, it’s challenging to grow areas of the business while maintaining their content production schedule. They would like to focus on content and explore other revenue streams that diversify their business but don’t add heavy administration burden.
Top Priorities & Notes
More sustainable content production schedule with equal or better impression, engagement and conversion results
Now producing 5 YouTube videos down from 7
Want to have time to produce the short-form content for marketing
Wind down or eliminate 1:1 coaching
Grow into other revenue streams to diversify and rely less on content solely for income as family and other priorities come into the picture
Hiring a team is a low priority for growth
My Thoughts…
After speaking with you, I would recommend the activities below as most beneficial and something we can execute fairly immediately.
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We’ve helped clients prioritize their revenue growth initiatives and strategically plan the marketing conversion flow. Beyond a marketing plan, this creates an updated content system you can use in your ongoing production and growth strategies thereafter as well.
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This is one of your lowest hanging fruits for revenue growth with some of the highest upside and little administration.
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We can bring you a plethora of other business-building blocks and their strategies based on what you told us.
An example includes the Programs or expanding into Supplements.
After initial discussions with you, we would bring you a Lillie Kane report containing the Level of Effort, forecast and Return On Investment (without Modern Media executing the strategy) so you can understand if the possibilities make sense for you.
I can wrap these activities up in The Content Playbook. It’s a simple framework we improved over a number of years to execute a conversion-focused marketing plan quickly.
At the end of the plan, you will have a Playbook containing:
your current traction as benchmarks,
messaging development
strategies for your digital and affiliate product conversions
an ongoing content system to deploy across your channels,
any tool recommendations or optimization
and an analysis of up to 2 new revenue streams to grow in to
I included our generic Content Playbook language below to give you a better idea of the plan. Pricing is included at the bottom.
Our Content Playbook™ Process
Our 3-part playbook outlines the exact strategy you need for your new plan.
It’s the secret sauce to your growth model.
1. The Strategy
Every powerful content plan has a bullseye strategy behind it. Your strategy is engineered down to the second of each piece of content you produce.
2. The Content Mix
We apply your input to our formulas and we curate the plan to your content business. Voila! You have the most-targeted, high-converting plan in your hands.
3. The Action Plan
It’s time for the fun part. The last step is to wrap everything up by choosing your tools, implementing the changes, and setting the plan into motion.
The key is high-quality, audience-targeted content that’s built to sell.
Made For Any Channel And Any Audience
Website
Landing Pages
Youtube
Member Sites
Courses
Podcasts
E-Books
Ecommerce
Blogs
Mini Series
Advertising
TikTok
Webinars
You will have the most optimized mix of channels with the right technology to place you in the center of focus for your product or your service.
Lean on our expertise and strategies to execute and grow quickly.
Lillie Kane’s Content Playbook and Implementation
1. Marketing Footprint
(~1 week)
Who: 1/3 Lillie Kane, 2/3 Modern Media
Map Out Marketing Footprint, Tools and Revenue Sources
Record Benchmarks
Highlight Key Areas to Optimize or Consolidate
Flow Chart for New Plan
Quickly develop, test and execute a 4-week conversion-first marketing plan for Lillie Kane, with special emphasis on Coach Lillie AI.
2. Smart Content Strategy
(~1 weeks)
Who: Modern Media
Develop and Build Content Marketing Playbook Inclusive Of:
Messaging / Tone
Persona Refresh
Key Area Strategies Outlined for
Engagement Growth
Conversion Campaigns
Sponsorship Opportunities
Smart Content System for Conversion
Marketing Dashboard Tool
3. Action
(~2 Weeks depending on activities)
Who: Modern Media
Social Channels Traffic, Website and Email Optimization
Social Lead Generation Tools
Implementation and/or optimization of marketing communication tools (CRM, email, SMS, etc.)
Optional: Develop and Hand Off Project Tool for Additional Revenue Generating Activities
We partner with you to make Smarter Content™ through our Content Playbook.
We assist in content development, deploy the right tools and create a sustained conversion system that works for you, even when you’re sleeping.
A Few Past Creator Clients Include…
Some Past Streaming Clients Include…
Among Many More
Cost
$2,500 for Curated Content Playbook Process and Handover
Around 4-week Playbook process depending on client availability
Content Playbook Delivery
Marketing & Communications tool implementation and optimization (website, social, CRM, ad platforms, email platforms, etc)
Additional 4-Week Monitoring and Optimization Included
+Option to continue month-to-month at $500 thereafter for content development support and performance monitoring & improvement. Examples Include:
Email newsletter development
Social tool optimization and monthly storyboards provided
Website analytics and performance
Blog: Copywriting & Publishing
+Option to develop new revenue streams with new engagement with Modern Media
About Modern Media
With innovation in video technology, content production, and distribution opportunities, the time to simplify your business and expand your audience is right now. We partner with you to make that plan, launch your system, get it right and grow your business.
Content Production
We are complete end-to-end production firm that can shoot or assist your content production efforts.
Launch a podcast. Develop a video channel. Produce a full program.
We support all levels of production.
Marketing Consulting
Our passion lies in creating highly-scalable, efficient marketing systems so our clients can grow easily.
We focus on go-to-market strategy for creators and brands. This includes messaging development, brand and creative guidelines, channel mix and engagement strategies and marketing-communications technology expertise.
The Content Playbook
We took our processes and frameworks to make a Playbook that meets you where you are. This allows us to serve smaller businesses as well as our enterprise clients in a organized, thoughtful manner.
Through the playbook, you receive have a complete marketing overview and growth plan for your business.
Questions and Contact
The Content Playbook is positioned to offer Lillie Kane a repeatable, educated model in order to scale to other revenue streams quickly. Deliverables and timeline of stages to be agreed upon at project commencement.
Modern Media
ashley.podoll@modernmedia.co
720-308-1135