Finding the Pioneer to Reimagine Charitable Fundraising

Statement of Work

Focused and Smart Storytelling

Modern Media will execute sales enablement materials for eComNOW ShopToGive platform and an omnichannel marketing campaign that the ‘Pioneer’ that will execute to test the shop-to-give ecommerce model.

Focused Scope

Quickly develop, test and execute go-to-market campaigns for ShopToGive Pioneer.

  • The following materials are included in the SOW. We will be able to expand or iterate depending on market response.

    1 Landing Page for Pioneer

    (1 version for presentation, 1 version for follow up email send - more detailed information)

    • Includes additional page for platform detail

      • Includes additional page for financial flow and modeling

      • Includes graphic creation and lite  branding

    1 Landing Page for Technology Platform Explanation

    1 PDF leave-behind with further information 

  • End-to-end design and development of ecommerce marketing campaign for Pioneer (and future charitable organizations)

    Pioneer Marketing Plan created, outlined and executed for eCom and Pioneer. Example of omnichannel campaign included below.

    • Partner set up - ecommerce website materials, vendor supply, complete testing 

    • Marketing Campaign Outline and Execution

      • Video of campaign: “The Why” with Executive Director or other Influential Pioneer Leader

        • Deployed across several marketing channels

      • Number of dedicated email sends (3-4), 

      • Social posts & reels provided, 

      • One time advertising campaign boost (Meta) 

        • Retargeting from webpage

        • Ad copy and design included

      • Partner newsletter blurb

      • [Partner website] Webpage banner copy & webpage pop up prompt

      • Blog post

      • PR pitch and blurb — pilot for ongoing sustainable revenue for charities 

        • Send to 5-10 news sources in area

        • Send to 5 blogs 

What’s Included?

INCLUDES

  • campaign strategy and flowchart

  • marketing tool/s implementation for scale and growth

  • graphic design

  • copywriting

  • A/B campaign testing & consumer campaign beta groups (optional)

  • campaign execution

  • performance and reporting

  • unlimited iterations on all assets

OPTIONAL

(1) 90-second video for Pioneer or ShopToGive Explainer Video which includes

  • pre-production

    • planning, storyboarding and sourcing

  • production

    • camera, sound, light, voiceover, talent, etc.

  • post-production

    • editing, animations, light special effects, sound mixing

+ $2,250 in month executed

Up to $1,500 in travel expense (in needed)

Deliverables

*** ShopToGive Messaging and Material Support for Speaking to Pioneers and Partners

*** Marketing Campaign Templates for All Future Consumer Campaigns

Examples: Email Templates, Social Posts, Web Banners, Product Photos & Video Templates, etc

*** First Pioneer Marketing Campaign Execution:

Omnichannel Campaign Ideation, Execution and Performance Review including PR and Media Outreach (See “Focused Scope” Section Above)

*** Updated ShopToGive Materials to Reflect Pioneer Success for Scale Stage

What This Guarantees:

At the end of this engagement, you will have a world class, ready-to-scale consumer marketing engine.

Deploy for all incoming Charities and Partners wishing to leverage ShopToGive.

Compensation

3-Month Retainer,

  • Option to continue month-to-month thereafter at same terms or amended terms agreeable to both parties; 30-day notice

  • $9,250 retainer / month

    • all marketing strategy, graphics & creative and execution included

      • Including ShopToGive branding

  • 1% topline revenue in perpetuity 

  • 1% equity in ShopToGive with additional 1% awarded with successful +3 Pioneer campaigns executed

Questions and Contact

This Pilot is positioned to offer ShopToGive a repeatable, educated model in order to scale to others charities quickly thereafter. Deliverables and timeline of stages to be agreed upon at project commencement.

Modern Media

ashley.podoll@modernmedia.co

720-308-1135

About Modern Media

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